Terry started a new company a few years ago in the technology field. She saw an opportunity in a newer niche - social media. I’m excited to say that in a fast paced, rapidly changing industry not only is the business still around, but it’s growing and thriving. And I think many of us can relate to that - the desire to seize an opportunity when you can see potential.
Starting a business has many factors to consider. In an environment where 45 of all start-ups fail within the first five years, it’s vitally important to use research and knowledge as a business edge. In this episode Mary Sterk discusses key elements to think through ahead of time that can help your startup become a success. We address a variety of issues such as developing the business plan, researching your competition, raising capital, and the best ways to compensate you and your team.